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BUSINESS PROFILE
How the Business Started
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Sweet Home bakeshop is owned by entrepreneur Tess V. Dilla. At first, it was a hobby that turned into a business.
It was her interest and great passion for cooking and baking that she resigned from her job at Robina Corp. and went on to establish the bakeshop. It was in 1984 when she decided to open the bakeshop, right were she is most comfortable, her home in Pasig.
As the shop¡¯s name implies, all cakes and pastries are baked and decorated at home giving their bakeshop products the distinction of being home-made." Having something home-cooked or home-baked always feels more special." The customer also feels special because the service and attention they get is more personalized..
Competitive Edge of Sweet Home Bakeshop
The bakeshop is one of a handful of local bakeshops which pioneered and succeeded in making personalized home-baked cakes especially the ¡°choco fondant¡± type of wedding cakes with intricate hand-painted embroidery. Its unique and extra ordinaire designs for decorated cakes differentiate it from other bakeshops.
It also have reasonable tag prices and have customized and personalized service that can work out any budget, design and motif of the client.
Mrs. Dilla is also personally involved from the process of baking the cake, to the decorating and down to its delivery and assembly. And her passion leads to never-ending drive to attain the best products. Furthermore, to update herself, she? resorts to reading the latest cooking and baking books and magazines worldwide and correspondence from the International Cake Exploration Society where she is affiliate member.
THE PRODUCTS
Sweet Home have personalized / customized products that would guaranty its customer the freshly baked products. They make use of the best and fresh ingredients and does make use of pre-mixed ingredients that other commercial bakeshop use. They want to ensure good quality of their products so, it¡¯s
important to them to make use of meticulously researched and developed recipes. Moreover, they wanted their products to be? tastier
and richer than the competitors so they never stop from developing and improving their products.
THE MANAGEMENT
The bakeshop is solely proprietorship owned by Mrs. Tess Dilla. She remains at the very core of her enterprise : she is involved from the from the baking of her cakes down to its delivery and
assembly at the wedding reception venue.
Like any meticulous craftsman, she personally tends to every masterpiece, especially to her fondant cakes, which are the bakeshop 's specialty .
THE MARKET
The market for baked products are obviously held by several commercial bakeshops. Sweet Home bakeshop are happy with their captured market but still wants to attract more customers and to compete with other bakeshops but would definitely continue to give customers their baked
products comparable quality to the best in the world.
THE PROMOTION
Sweet Home bakeshop believes that through word of mouth, people would try and start liking their products. They rely on different print advertisements such as magazines and news papers for promotion. Furthermore they engage in several food bazaars & bridal exhibits.
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